During this speech you will learn how Customer Service translates into customer loyalty. In addition, the speaker will address the following topics: Customer Care and Customer Experience what it really means in practice Customer expectations in after-sales service The WOW effect - it role in Customer Service Emotions and experience as a factor in making future purchasing decisions Building customer loyalty How to effectively measure customer loyalty? How many and what indicators to use? Has a Customer Service be a cost center only? And all this based on the 20 years of experience of the Presenter as the head of Customer Service and Sales departments of companies such as Google, Cisco Systems, Microsoft, G2A. Speaker at industry conferences in Poland and EMEA, consultant and investor.

The goal of my workshop is to explain what abandoned carts are and what are their reasons. During the workshop I will also present examples of correctly implemented mailing campaigns for abandoned carts. Thanks to our available plugin for PrestaShop stores, reactivating abandoned carts with sendinblue is child's play.

In this session, we will share tips with you on how to prepare for Black Friday and the entire pre-Christmas period. You’ll also learn how you can grow your e-commerce sales with Criteo’s advertising solutions and give you a sneak peak into our new module for PrestaShop.

Most likely, the most traffic to your store’s website comes from mobile devices. It is worth taking care of these potential customers, but how to do it without spending money on a separate mobile application? The presentation will discuss the implementation of PWA (Progressive Web Application) on the example of Lancôme and showing how the store's website can pretend to be a mobile application, enabling installation on the home screen of the device and communication with the user, including via push notifications. Digital Agency AlterPage Our company specializes in creating digital solutions such as dedicated software, partnership programs, contests, loyalty program, mobile applications and websites. We also deliver original proprietary solutions for the e-commerce environment through dedicated online stores and e-magazines, created as an answer to the special needs of our clients. We are aware that each project is different and requires special attention. It is crucial to possess an in-depth understanding of clients’ needs in order to create solutions that are customized to their expectations. That is why we focus on active listening skills in our work. Our key to success is complete immersion in the client’s culture and world, in order to comprehensively understand his or her needs – including those that are not directly associated with the project. Being aware of the continuous, dynamic changes in the market of digital services and internet marketing, we create modern and innovative technologies that are an excellent response to changing conditions.

The hottest shopping season of the year is just around the corner. Sellers from all over the globe are now getting ready to compete in engaging millions of consumers around the world. Let us share some tips on winning by going global during upcoming weeks, while delivering best-in-class customer experience.

There are thousands of available modules, which you can install. Very often it's hard to decide which functionality is needed most, where to start. I will show you path how to make your own best strategies on how to develop your shop. What is best, where to start, and when to stop adding new modules :)

New research findings in Poland show online shoppers demand greater transparency, personalization. The 2019 UPS Pulse of the Online Shopper study captures evolving trends, preferences and expectations of online shoppers in 15 countries in Europe, the Americas and Asia, including Poland. This latest study examined the generational impact that Baby Boomers, Gen Xers, Millennials, and Gen Zers are having on retail trends, offering retailers, wholesalers and manufacturers intelligence that can help them grow and complete globally.

Main challenges with Facebook paid campaigns for e-commerces (set up pixel, feed errors, products insights), dynamic ads for retargeting and prospecting. We will show you how to scale profitable on a Facebook.

A technical overview of the PrestaShop project in 2019, from the new features in 1.7.6 to our vision of the future architecture.