PrestaShop Connect Rome

Adapting to the Changing B2B Landscape: Crafting a Unified Website for B2C and B2B Customers

Sep 14, 2023 | 12:30 PM - 1:00 PM


Workshop Embrace the evolving landscape of B2B e-commerce, where buyers' expectations converge with B2C preferences and discover how to capitalize on this transformation by creating a seamless website that caters to both B2C and B2B customers. In this insightful session, explore the challenges and opportunities presented by the changing B2B buyer behavior. You will learn how to craft a unified website that effectively serves both consumer and business clients, maximizing their e-commerce experience. In this session, you will get practical strategies to position your website for success in this dynamic landscape and gain valuable insights on optimizing your platform to accommodate B2C and B2B functionalities, from inventory management to personalized pricing strategies. Seize this opportunity to thrive in the ever-changing world of B2B e-commerce, where a singular website for both B2C and B2B customers can unlock unparalleled potential for success.

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