PrestaShop Connect Rome


AGENDA

18 sessions
Sep 14, 2023
9:30 AM - 9:45 AM
Auditorium

PrestaShop: Embracing a New Era through Rebranding

Francesco D'Acri (PrestaShop, Country Manager Italy)
Description
Keynote Embark on an exhilarating ecommerce journey with PrestaShop and our captivating new chapter, marked by a powerful rebranding! Step into a world of boundless opportunities and entrepreneurial freedom, where innovation, passion, and inspiration converge to redefine the very essence of commerce. Join us on this transformative journey as PrestaShop embodies a fresh spirit of independence, guiding entrepreneurs through a world brimming with untapped possibilities. Be part of a community that embraces innovation, celebrates infinite possibilities of open source, and opens doors to unparalleled growth and success. Are you ready to unleash the full potential of your ecommerce venture? Let PrestaShop be your trusted partner as you navigate the dynamic world of online business with renewed inspiration and confidence. The future of commerce awaits – are you in?
Sep 14, 2023
9:45 AM - 10:15 AM
Auditorium

Ecommerce Insights: Unraveling the Latest Industry Trends

Roberto Liscia (Netcomm, Presidente di Netcomm e membro dell’executive committee di Ecommerce Europe)
Description
Keynote Join us for an eye-opening session as Roberto Liscia, President of Netcomm and Executive Committee Member of Ecommerce Europe, takes the stage to present the most significant trends shaping the ecommerce landscape. With a wealth of experience in diverse industries, Roberto is uniquely positioned to share invaluable insights into the dynamic world of online business. Get ready to delve into the latest big figures and data driving the ecommerce industry, providing you with a comprehensive understanding of its current state and future potential. Discover the emerging technologies and consumer behaviors transforming the way businesses operate in the digital realm. Gain valuable knowledge on how to adapt, innovate, and position your brand for success amidst rapid changes and fierce competition. Don't miss this exclusive opportunity to learn from an expert and stay ahead of the curve in the ever-evolving world of ecommerce. Unlock the power of big figures and transform your ecommerce strategies for sustained growth and prosperity.
Sep 14, 2023
10:15 AM - 10:45 AM
Auditorium

Ecommerce Evolution: Unveiling the 4 Pillars of Today and Tomorrow's Commerce

Vanina Acqualagna (PayPal, Large Enterprise Account Executive)Marianna Chillau (Marlene Live & Transactionale, CEO & Co-Founder)Giuseppe Filosa (Mail Boxes Etc. Italia, Country Manager Italy)Gianluca Maruzzella (indigo.ai, Co-founder & CEO)Marta Vannelli (Marketing Espresso, Strategy Director)
Description
Round table Join us for an insightful roundtable discussion where industry experts converge to explore the dynamic landscape of ecommerce. This engaging session will shed light on the current state of ecommerce and the new rules of the game, revolving around four key pillars that shape its future: Logistics : Enhancing the backbone of ecommerce through seamless and efficient delivery solutions. Social : Harnessing the power of social media to drive engagement, brand loyalty, and sales. Artificial Intelligence : Leveraging AI's transformative capabilities to personalize customer experiences and optimize operations. Payment : Unraveling the trends and innovations in secure and convenient online payment methods. Stay ahead in the ever-changing world of online commerce and get actionable takeaways for navigating the evolving landscape of ecommerce successfully.
Sep 14, 2023
11:00 AM - 11:15 AM
Auditorium

Empowering E-Commerce with PrestaShop 8

Marco Salvatore (PrestaShop, Expert Solution Engineer)
Description
Pitch Join us for an in-depth look at PrestaShop 8 with a focus on our enhanced features that will boost your performance. Because product catalog management is one of the biggest pain points for merchants, discover how PrestaShop 8 help streamline product management and refine pricing strategies, whether you are a newcomer or a seasoned user. From customizable password policies for a better protection, and WebP image integration for enhanced loading speeds, to upgraded multistore functionalities and new features for developers, don’t miss this opportunity to learn how PrestaShop 8 can support your e-commerce journey!
Sep 14, 2023
11:15 AM - 11:45 AM
Auditorium

PrestaShop Checkout Survey: Streamlining Payment Management for European E-Merchants

Francesco D'Acri (PrestaShop, Country Manager Italy)Michele Simone (PayPal, Director of Partnerships Southern Europe)
Description
Workshop Discover the key insights from the PrestaShop Checkout Survey, shedding light on the challenges and opportunities faced by European e-merchants in payment management. As an essential aspect of their daily operations, payment management often consumes valuable time, diverting focus from business development. With a plethora of existing payment solutions available, e-merchants are seeking guidance and support to make informed choices and seamless implementation. Join us as we explore the survey findings, highlighting the pain points and expectations of merchants when it comes to optimizing their payment processes. Stay ahead of the curve in the competitive e-commerce landscape, as we unveil the blueprint for a smoother, more successful payment journey for European e-merchants. Let PrestaShop be your trusted partner in navigating the complexities of payment management, so you can focus on what truly matters - propelling your business to new heights of success.
Sep 14, 2023
12:00 PM - 12:30 PM
Auditorium

Empowering Sales with AI: Unleashing the Art of Conversations

Dario Cerea (indigo.ai, Chief Growth Officer)Gianluca Maruzzella (indigo.ai, Co-founder & CEO)
Description
Pitch Step into the future of commerce as Gianluca Maruzzella, a visionary entrepreneur in Artificial Intelligence, takes the stage to unveil the transformative potential of AI-driven conversations. Discover the revolutionary capabilities of AI-powered chatbots, designed to adapt responses to customers' moods and preferences, just like a human. The brilliance of AI-powered chatbots is poised to revolutionize customer interactions and elevate your brand's image, unlocking the true art of conversations, where every interaction becomes a strategic advantage and a competitive edge. Learn how AI's data-driven insights empower businesses to make informed decisions, anticipate customer needs, and shape future strategies. With endless possibilities, AI presents a new era of commerce, where conversations are not just transactions but meaningful engagements. Experience the power of AI, redefining customer relationships and unlocking sales opportunities like never before.
Sep 14, 2023
12:30 PM - 1:00 PM
Auditorium

Adapting to the Changing B2B Landscape: Crafting a Unified Website for B2C and B2B Customers

Ivan Cutolo (Digital Growth, CEO)Valentina Di Costanzo (Bioitalia, Marketing e Innovation manager)
Description
Workshop Embrace the evolving landscape of B2B e-commerce, where buyers' expectations converge with B2C preferences and discover how to capitalize on this transformation by creating a seamless website that caters to both B2C and B2B customers. In this insightful session, explore the challenges and opportunities presented by the changing B2B buyer behavior. You will learn how to craft a unified website that effectively serves both consumer and business clients, maximizing their e-commerce experience. In this session, you will get practical strategies to position your website for success in this dynamic landscape and gain valuable insights on optimizing your platform to accommodate B2C and B2B functionalities, from inventory management to personalized pricing strategies. Seize this opportunity to thrive in the ever-changing world of B2B e-commerce, where a singular website for both B2C and B2B customers can unlock unparalleled potential for success.
Sep 14, 2023
2:00 PM - 2:30 PM
Auditorium

E-commerce Revolution: Unraveling the Impact of Generation Z Buyers

Francesco D'Acri (PrestaShop, Country Manager Italy)Federico Lorusso (Nove25, Ecommerce Manager)
Description
Keynote with merchant Join us for an insightful keynote as we explore the transformative influence of Generation Z buyers on e-commerce. Discover how this tech-savvy generation is reshaping the rules of the game, and gain valuable insights to adapt and succeed in this dynamic landscape. Embrace the chance to navigate the evolving e-commerce landscape and leverage Generation Z's preferences for unprecedented success.
Sep 14, 2023
2:30 PM - 2:45 PM
Auditorium

PrestaShop Paylater: Unlocking Conversion Power with Split Payments

Mirella Bengio (Payplug, Country Manager Italy)
Description
Pitch Discover the game-changing payment solution, PrestaShop Paylater, designed to revolutionize conversion rates. Developed in partnership with Payplug, a leading name in payment solutions, this official 3x 4x installment payment module seamlessly integrates into the PrestaShop checkout process. Merchants can now offer their customers the option to split payments, enhancing sales, and customer loyalty. Learn how to embrace this flexible and secure payment option to boost your business, increase customer satisfaction, and foster growth.
Sep 14, 2023
3:00 PM - 3:30 PM
Auditorium

The One Stop Shop by PrestaShop and MBE: Unleashing the Future of Commerce

Daniele Simone (Mail Boxes Etc. Italia, Direttore Vendite & Sviluppo)
Description
Keynote Welcome to the future of commerce with PrestaShop and MBE. Don't miss this exciting opportunity to witness the game-changing collaboration between PrestaShop and Mail Boxes Etc. Being two industry giants joining forces, we will unveil ""The One Stop Shop"" experience, revolutionizing e-commerce for merchants and agencies alike. Learn how this collaboration offers the ecommerce ecosystem tailor-made solutions, expert support, and a seamless journey from inception to growth. Prepare to be inspired as we will present our vision for the future of commerce, where businesses thrive and achieve their goals.
Sep 14, 2023
3:30 PM - 3:45 PM
Auditorium

PrestaShop Experts Program: Empowering Agencies and Merchants Together

Francesco D'Acri (PrestaShop, Country Manager Italy)
Description
Pitch Discover the game-changing PrestaShop Experts Program, our win-win initiative dedicated to the agency and freelance community, prioritizing recognition for their invaluable contributions to PrestaShop's growth and global impact. The program was designed to create a competitive environment that rewards dedicated efforts, while its certified entry requirements ensure a high standard of expertise, guaranteeing an exceptional experience for merchants throughout their e-commerce journey. Join us to unlock benefits, embrace recognition, and empower your success in the world of e-commerce with this game-changing opportunity!
Sep 14, 2023
3:45 PM - 4:15 PM
Auditorium

PrestaShop Automation with Klaviyo The rise of customer-first marketing - Customer centric growth in a cookie-less world

Andra Secrieru (Klaviyo, Customer Success Manager)
Description
Workshop Embark on a journey into the world of Marketing Automation, where e-commerce businesses are revolutionizing customer experiences. You will learn how this transformative approach enables merchants to deliver highly personalized interactions, significantly boosting sales and fostering long-term customer relationships. Don't miss this opportunity to harness the full potential of Marketing Automation !
Sep 14, 2023
4:30 PM - 5:00 PM
Auditorium

E-commerce Resilience: Embracing Change for New Opportunities & Innovations

Fabrizio Benvenuto (COMMEDIA, Founder and IT Manager)Francesco Fossari (FeFè Napoli, CEO)Giuseppe Noschese (Sellalab, Community Manager)Ivana Severino (Lovissima Bikini, Brand Manager & Founder)
Description
Round table Join us for an enlightening discussion on the dynamic evolution of e-commerce. Our panel of experts will share their success stories, revealing how they adapted their business models and strategies to navigate the ever-changing market landscape. From implementing recurring payment solutions to optimizing logistics, these merchants have harnessed resilience and achieved remarkable growth. Discover the key insights, innovative approaches, and practical solutions that empowered them to stay ahead of the curve. Gain valuable knowledge and inspiration from pioneers who have embraced the transformational power of e-commerce to seize new opportunities and drive lasting success.
Sep 14, 2023
5:00 PM - 5:30 PM
Auditorium

Breaking Boundaries: Unveiling Success in Diverse Verticals

Francesco D'Acri (PrestaShop, Country Manager Italy)Giuseppe Marino (farmavalore.com, Owner)Valentina Martano (AISM, Director of Fundraising)Davide Ranaudo (Market Caffé, Web Master)
Description
Round table Step into a world of dynamic evolution and glean inspiration from these rapidly growing industries uncovering their best practices. Our panel of experts will share valuable insights on how they navigated challenges, leveraged innovation, and capitalized on unique opportunities within their respective sectors. From B2B's transformative strategies to Pharma's groundbreaking advancements and Non-profit's impactful initiatives, this session will offer a rich exploration of success stories and lessons learned. Discover how adaptability, innovation, and purpose have driven their growth, providing actionable inspiration for businesses seeking to embrace change and unlock new horizons.
Sep 14, 2023
5:30 PM - 5:45 PM
Auditorium

Empowering Tomorrow and Embracing Our Journey

Francesco D'Acri (PrestaShop, Country Manager Italy)
Description
Pitch Join us for the closing discourse to reflect on the invaluable insights and exchange of ideas that have shaped our day, venturing into the realm of possibilities for e-commerce.