PrestaShop Connect Rome

VDC

Valentina Di Costanzo

Bioitalia

Marketing e Innovation manager

Description

Valentina Di Costanzo, after a 5-year experience in a communication and events agency, has been managing the marketing of Bioitalia for more than 10 years, coordinating the marketing plans for the different markets in which the company is present, whose 80% of turnover is achieved through export. In particular, it coordinates all communication activities both on the physical market, with participation in international fairs, and online, through the presence on the web or by integrating the communication of different partners and distributors. She is also responsible, together with Quality Managers, for the various projects to innovate the corporate organizational processes to adapt to ESG issues, and for the development of new products that make the company, with a family history of over 30 years, continue to gain new market shares every year.

This speaker will talk about

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All sessions
Sep 14, 2023
12:30 PM - 1:00 PM
Auditorium

Adapting to the Changing B2B Landscape: Crafting a Unified Website for B2C and B2B Customers

Ivan Cutolo (Digital Growth, CEO)Valentina Di Costanzo (Bioitalia, Marketing e Innovation manager)
Description
Workshop Embrace the evolving landscape of B2B e-commerce, where buyers' expectations converge with B2C preferences and discover how to capitalize on this transformation by creating a seamless website that caters to both B2C and B2B customers. In this insightful session, explore the challenges and opportunities presented by the changing B2B buyer behavior. You will learn how to craft a unified website that effectively serves both consumer and business clients, maximizing their e-commerce experience. In this session, you will get practical strategies to position your website for success in this dynamic landscape and gain valuable insights on optimizing your platform to accommodate B2C and B2B functionalities, from inventory management to personalized pricing strategies. Seize this opportunity to thrive in the ever-changing world of B2B e-commerce, where a singular website for both B2C and B2B customers can unlock unparalleled potential for success.
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