PrestaShop Connect Rome

MC

Marianna Chillau

Marlene Live & Transactionale

CEO & Co-Founder

Description

Marianna Chillau is an entrepreneur with over 10 years of experience in the eCommerce and Digital Marketing industry. Since 2016, she has been the CEO of Flyer Tech, an eCommerce services company through which she launched Transactionale, a platform that helps acquire contacts and reward customers with offers from similar and non-competitive shops. Since 2020, she has been the President of 4eCom, an association of solution providers for eCommerce. In 2021, she launched Marlene, a Live Shopping solution that helps eCommerce companies organize and broadcast live events on their website. She is the author of the book “People-based marketing”, in which she presents a 'people-oriented' marketing model for the post-cookie era.

This speaker will talk about

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Sep 14, 2023
10:15 AM - 10:45 AM
Auditorium

Ecommerce Evolution: Unveiling the 4 Pillars of Today and Tomorrow's Commerce

Vanina Acqualagna (PayPal, Large Enterprise Account Executive)Marianna Chillau (Marlene Live & Transactionale, CEO & Co-Founder)Giuseppe Filosa (Mail Boxes Etc. Italia, Country Manager Italy)Gianluca Maruzzella (indigo.ai, Co-founder & CEO)Marta Vannelli (Marketing Espresso, Strategy Director)
Description
Round table Join us for an insightful roundtable discussion where industry experts converge to explore the dynamic landscape of ecommerce. This engaging session will shed light on the current state of ecommerce and the new rules of the game, revolving around four key pillars that shape its future: Logistics : Enhancing the backbone of ecommerce through seamless and efficient delivery solutions. Social : Harnessing the power of social media to drive engagement, brand loyalty, and sales. Artificial Intelligence : Leveraging AI's transformative capabilities to personalize customer experiences and optimize operations. Payment : Unraveling the trends and innovations in secure and convenient online payment methods. Stay ahead in the ever-changing world of online commerce and get actionable takeaways for navigating the evolving landscape of ecommerce successfully.
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