PrestaShop Connect Warsaw

B2B E-commerce: Generation Z Buyers Disrupting the Rules

Sep 7, 2023 | 2:00 PM - 2:15 PM


Keynote Join us in this insightful session as we unravel the seismic impact of Generation Z buyers on the B2B e-commerce sphere. Born into a world of digital connectivity, these young consumers have rewritten the rules, disrupting traditional B2B practices. Learn how their unique preferences and tech-savvy mindset have reshaped the landscape and accelerated the need for businesses to adapt swiftly. In this dynamic discussion, we will explore the key trends that define Generation Z's buying behavior, uncovering the strategies that resonate with this audience and drive success in B2B e-commerce. Drawing inspiration from the B2C realm, we will unveil powerful best practices that can be seamlessly applied to B2B transactions, paving the way for enhanced customer experiences and increased sales. Stay one step ahead in the rapidly evolving e-commerce ecosystem by understanding the vital implications of catering to Generation Z buyers. This session is a must-attend for industry professionals seeking to leverage the potential of this influential generation and thrive in the fiercely competitive world of B2B e-commerce in Poland and beyond.

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