PrestaShop Connect Warsaw

JP

Joanna Plona

BaseLinker

Global Head of CX

Description

With over 13 years' experience in the online industry, she specialises in sales and product development, including subscription-based ones. For 8 years, she played a pivotal role in shaping Wirtualna Polska, which reaches over 20 million Internet users per month. As Vice President of WP Media (VP Product) Joanna managed a team of 200 people. She currently holds the position of Global Head of Customer Experience at BaseLinker and is responsible for its development on the Polish market. Her strengths lie in commercialisation, building dedicated teams and creating strong brands.

This speaker will talk about

Find here the list of all the sessions presented by this speaker in order not to miss any of it.
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Sep 7, 2023
2:15 PM - 3:00 PM
Auditorium

Unlocking the Synergy: B2B E-commerce and the Power of B2C Best Practices

Szymon Kołodziejczyk (VACO Retail Sp. z o o, eCommerce Coordinator & IT Developer)Paweł Pilarczyk (ITBiznes, Technology journalist & editor-in-chief)Marcin Piwowarczyk (Ergonode, CEO)Joanna Plona (BaseLinker, Global Head of CX)
Description
Round table In this session, you will discover the latest trends and challenges shaping the B2B e-commerce landscape, and witness how businesses are proactively adapting to the digital era with customer-centric strategies to maintain their competitive strength. Explore cutting-edge technologies that empower companies to streamline product information and deliver captivating experiences to their buyers. Uncover the game-changing potential of integration within the subscription model, where platforms bring together all key integrations that optimize operations and enhance overall efficiency in the realm of B2B e-commerce. Gain valuable insights from successful merchants who have seamlessly implemented B2C-inspired practices in their B2B e-commerce strategies. Learn from their real-world experiences and understand their approaches to transformation that are behind their inpiring results. Join us for this eye-opening session that bridges the gap between B2B and B2C, unveiling the best practices and inspirations that will redefine the future of e-commerce.
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