PrestaShop Connect Warsaw

MP

Marcin Piwowarczyk

Ergonode

CEO

Description

Long-time practitioner and ecommerce market expert in CEE. He currently manages and develops Ergonode, a PIM system new to the market. In the past, he co-founded one of the most recognized ecommerce agencies in CEE - Strix, which became a Platinum Solution Partner Shopware, Gold Solution Partner Adobe. He has over 16 years of experience in the digital industry, during which time he has worked with brands such as IKEA, Castorama, Decathlon, Tous, Nestlé, Mennica Polska, BNP Paribas, Nazwa.pl. Speaker at numerous industry conferences, co-author of the first textbook for e-commerce managers in Poland, where he was responsible for the content of the section related to brand management in e-commerce. He was also a lecturer of postgraduate e-commerce studies at the Wroclaw School of Economics. He graduated from the Higher School of Management and Banking in Cracow, majoring in Management.

This speaker will talk about

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All sessions
Sep 7, 2023
2:15 PM - 3:00 PM
Auditorium

Unlocking the Synergy: B2B E-commerce and the Power of B2C Best Practices

Szymon Kołodziejczyk (VACO Retail Sp. z o o, eCommerce Coordinator & IT Developer)Paweł Pilarczyk (ITBiznes, Technology journalist & editor-in-chief)Marcin Piwowarczyk (Ergonode, CEO)Joanna Plona (BaseLinker, Global Head of CX)
Description
Round table In this session, you will discover the latest trends and challenges shaping the B2B e-commerce landscape, and witness how businesses are proactively adapting to the digital era with customer-centric strategies to maintain their competitive strength. Explore cutting-edge technologies that empower companies to streamline product information and deliver captivating experiences to their buyers. Uncover the game-changing potential of integration within the subscription model, where platforms bring together all key integrations that optimize operations and enhance overall efficiency in the realm of B2B e-commerce. Gain valuable insights from successful merchants who have seamlessly implemented B2C-inspired practices in their B2B e-commerce strategies. Learn from their real-world experiences and understand their approaches to transformation that are behind their inpiring results. Join us for this eye-opening session that bridges the gap between B2B and B2C, unveiling the best practices and inspirations that will redefine the future of e-commerce.
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