Prestashop Checkout built with PayPal: winning in the platform era
Room: Green House - Workshop
The Italian ecommerce market keeps showing a healthy growth. According to the most recent data from Politecnico di Milano, it will be worth more than €30bn with a 15% Year on Year growth. In this scenario, and with the goal to keep improving the life of its Customers, PayPal and Prestashop have built the new platform called “Prestashop Checkout”. This innovative solution allows Prestashop merchants to accept any kind of payment (Cards, PayPal, Alternative Payment Methods) with a single interface at a very competitive price.