Wishing to get the most out of your data, but lacking the resources and there is no - or insufficient - synergie between the data sources? That's where Datatrics comes into play. The Datatrics platform (DMP) enables marketers to store/house and employ the data in an efficient way. Based on the internal and external data sources that are brought together with Datatrics, 360 degree customer profiles are created. Those profiles are used to serve customers relevant and personal content along their customer journey. Which results in a conversion increase up to +40%.