Offering different local payment methods, optimizing conversion rate and fighting frauds are the main topics that retailers have to consider. In fact, the continuous market changes impose to do constant updates to combine payment security and consumers user experience.
Today, customers expectation are evolving and for this reason, several solutions should be proposed in order to satisfy their requirements and finalize the purchase in a better way.
HiPay, among several integration types that has, offers a new solution, Hosted Fields, a customized fields of the payment page, hosted in its system for satisfying security standard PCI-DSS and layout necessity. Another crucial change is linked to PSD2 that, from September 2019, impose double authentication for online payment.