Be Ninja: behind the scenes of the ecosystem of brands, communities and eCommerce
Room: Pitch Zone
In recent years Ninja has strengthened its presence in the Italian digital business industry with its 2 main properties: Ninja.it and Ninja Academy.
Ninja as a brand has been the go-to-source for millions of readers, students and professionals wanting to improve their digital skills.
The "Be Ninja" project is born as a natural evolution of both the magazine and the academy. Its goal is to create one main ecosystem that includes these two corporate properties and is technologically ready to welcome new properties in the near future.
During this speech we'll explore the IT side of this evolutionary project and why Ninja has chosen PrestaShop as its eCommerce CMS.