We can define the “Customer Experience” as the set of actions and processes that allows the customer to get an idea, positive or negative, of a company. Working to optimize the shopping experience helps to increase customers’ loyalty, encouraging recurring purchases. A good Customer Experience is not only influenced by UX, advertising campaigns and price policies. Companies have to take into account many other aspects involving multiple sectors and skills.

The Italian ecommerce market keeps showing a healthy growth. According to the most recent data from Politecnico di Milano, it will be worth more than €30bn with a 15% Year on Year growth. In this scenario, and with the goal to keep improving the life of its Customers, PayPal and Prestashop have built the new platform called “Prestashop Checkout”. This innovative solution allows Prestashop merchants to accept any kind of payment (Cards, PayPal, Alternative Payment Methods) with a single interface at a very competitive price.

Packlink PRO presents its new shipping module: discover how to connect your PrestaShop account in a few simple steps. Ship all orders from one single platform, at discounted rates and with the leading national and international couriers. The module is free of cost and allows you to import all the details of your orders, choose the carrier and the service, decide on the shipping price you want to show to your customers, save your addresses and predefined packages, generate multiple labels at the same time.

Consumers are increasingly looking for a solution to buy or access a service following the philosophy of "pay x use". Today, many tangible goods are also sold as a subscription service or through financial services that support operational and/or long-term rental. Nexi and Small Pay have developed a simple and fast system that allows the merchant to rate their sales directly online and thus meet the needs of the consumer. The solution is the Prestashop plug-in that can be configured in just a few clicks.

Find out how Amazon Pay can help you offer a practical, reliable and fast shopping experience. The simplified check-out procedure reduces the drop-out rate and increases conversions.

Marketing Automation is not a software, it is rather the set of strategies and tools that allow you to automatically manage marketing and sales activities. Thanks to Marketing Automation you can segment and profile your users, analyze their online behavior, customize and improve not only the communication, but also the experience of every single visitor of your ecommerce. Together we will discover which are the strategies, the modules and the Marketing Automation tool to use to attract new users, retain customers and improve sales of your PrestaShop ecommerce.

A successful e-commerce needs to offer a good user experience in order to increase sales. To increase the number of conversions of an e-commerce, you should keep in mind three fundamental aspects: - its loading speed - its security - its reputation while sending emails. In this workshop we will show you how to monitor and increase the performance of your e-commerce, how to protect the site from possible hacker attacks and how to improve and ensure the deliverability of outgoing emails, so that you can increase the sales of your website.

Together with Gamax we will talk about how in our collaboration we applied the concept of “start and scale”. Step by step, the Trusted shops services integrated in the Gamax marketing strategy have brought more qualified traffic, lowered the bounce rate and increased the conversion rate

Moving to PrestaShop 1.7 version could be a valuable opportunity for your business. Forecasting the scenarios to manage and planning the right activities, you will avoid issues and will get a significant boost for your E-commerce. During the workshop with Roberto, you will be aware of the criticalities, the opportunities, and the key issues to move to the new 1.7 version with no troubles. Also, you will discover some business case studies, the best-practices and the answers to the doubts you may have on the migration.

Implementation and use of the Prestashop platform on the different OVH and case study solutions.

The Italian e-commerce market is continuously growing. It is nowadays very difficult to compete against consolidated companies or emerging competitors. Owning a webshop is not so easy, since managing the orders, preparing the parcels, creating the labels and ensuring the best rates for the shipments, in order to avoid the final customer paying too high delivery costs, represents a very tough job. Spring provides a complete management solution to its e-commerce customers: a cost-free flexible shipping platform that integrates your Prestashop and more that 50 marketplaces and e-commerce platforms and automatically synchronizes all the orders received with a click. This allows you to manage your shipments in an easy, fast and efficient way, as well as saving time, costs and errors. You have only to configure your account to ship your orders in 30 seconds! How does it work? Once you have configurated your account on our Spring by PostNL platform, each order is imported from all your sale channels, complete with the recipient address and the product details; you have only to select the Spring by PostNL service that suits your needs best and generate the label in an instant. The orders will be then categorized as “shipped” on the relative sale channel and the tracking number will be automatically updated: you will be able to track your shipments and send automatic updates to your final customers. Moreover, the Warehouse Management System is optimized, as the orders are prioritized according to the best seller products. Some evidences? According to our customers, thanks to our platform they have saved 12 hours per week, previously spent for the shipments creation; they spend 65% less time for documents creation and the typing errors percentage has been reduced by 88%. In the platform you will find all our Spring solutions to deliver your parcels worldwide, choosing among different postal and commercial options at the best rates with full track&trace. Thanks to the global network of PostNL, Spring can handle international deliveries across the most reliable partners in the country of destination. Its services range from Parcel solutions up to 20kg with direct injection in the main European and world destinations at the best price-performance ratio, to Packet solutions up to 2kg, ideal for low value goods delivered through the postal network, which is the PostNL core business. Having access to the preferential rates and transit times allow our customers to offer free shipment to their final customers, without having to reduce their profit margin or to be less competitive.

Offering different local payment methods, optimizing conversion rate and fighting frauds are the main topics that retailers have to consider. In fact, the continuous market changes impose to do constant updates to combine payment security and consumers user experience. Today, customers expectation are evolving and for this reason, several solutions should be proposed in order to satisfy their requirements and finalize the purchase in a better way. HiPay, among several integration types that has, offers a new solution, Hosted Fields, a customized fields of the payment page, hosted in its system for satisfying security standard PCI-DSS and layout necessity. Another crucial change is linked to PSD2 that, from September 2019, impose double authentication for online payment.

Learn from our experts what AliExpress is, where the Alibaba group is positioned. We'll give you directions on how to open your sales account, what methods you can use to import your catalogue and what marketing tools you have at your disposal.

SniperFast: A dedicated product Suite to improve your e-commerce conversions by optimizing onsite search and user experience thanks to an e-commerce APP compatbile with iOS / Android.

A slow e-commerce site constantly loses revenue. For every extra second of page loading, an e-commerce loses an average of 7% conversions. Let’s analyze the potential bottlenecks and find out how to optimize them to get a fast e-commerce.

Wishing to get the most out of your data, but lacking the resources and there is no - or insufficient - synergie between the data sources? That's where Datatrics comes into play. The Datatrics platform (DMP) enables marketers to store/house and employ the data in an efficient way. Based on the internal and external data sources that are brought together with Datatrics, 360 degree customer profiles are created. Those profiles are used to serve customers relevant and personal content along their customer journey. Which results in a conversion increase up to +40%.

Promoting eCommerces & finding new clients can be hard. CPC is becoming increasingly competitive & advertising platforms are becoming more sophisticated. The risk is that only big players will be able to take full advantage of these platforms. Those with limited budgets and/or time find themselves at a disadvantage. We'll show how automation allows, even those with limited resources, to take advantage of ad platforms. Starting from the Product Feed, we'll show tactics to unlock immediate sales.

Get a master class on all things marketing automation and expertly implement the best practices into your business. Based on real-world experience cultivating customers, get e-commerce tips & tricks to truly reach maximum revenue and grow along with an ever-changing future along with insights into GetResponse’s top features. Learn how to grow by leveraging customer behavior and data, recover abandoned carts, increase ROI for campaigns, and scale e-commerce business and build it from scratch. Based on real-world experience cultivating customers, get e-commerce tips & tricks to truly reach maximum revenue and grow along with an ever-changing future along with insights into GetResponse’s top features. Learn how to grow by leveraging customer behavior and data, recover abandoned carts, increase ROI for campaigns, and scale e-commerce business and build it from scratch.

Discover the latest trend in the market and which are the solutions – on facebook, Instagram, Messenger and What's app – to achieve your real business outcome.

The workshop will illustrate how an ecommerce can comply with GDPR and privacy regulations, improving relations with its customers and avoiding penalties. In particular, it will explain the content of the privacy policy and the main documents used in the field of privacy.

In recent years Ninja has strengthened its presence in the Italian digital business industry with its 2 main properties: Ninja.it and Ninja Academy. Ninja as a brand has been the go-to-source for millions of readers, students and professionals wanting to improve their digital skills. The "Be Ninja" project is born as a natural evolution of both the magazine and the academy. Its goal is to create one main ecosystem that includes these two corporate properties and is technologically ready to welcome new properties in the near future. During this speech we'll explore the IT side of this evolutionary project and why Ninja has chosen PrestaShop as its eCommerce CMS.