A conference is usually about a general theme like "the trends of e-commerce in 2019" or "the future of e-commerce in Italy". A conference aims at giving you insights and understanding of the industry.
What is a workshop ?
A workshop is often for you to learn something about a specific topic. For example, if you attend a workshop on the SEO, know that you will grasp the best practices and the do's and dont's of the SEO and gain from others' successes and experiences.
What is a Pitch Session ?
A Pitch Session is a short but impactful session where the speaker has to convince you that their solution, product, plan or strategy is the best for you and that you'll end up trying it or applying it to your business.
What is a Keynote?
A Keynote is a presentation of the theme of the event and also it gives you a general overview of the solution, product and/or the company objectives for you and your business