Sep 26 | 11:30 - 11:50
E-commerce Management: strategies for success
Room: Pitch Zone
Description
We can define the “Customer Experience” as the set of actions and processes that allows the customer to get an idea, positive or negative, of a company. Working to optimize the shopping experience helps to increase customers’ loyalty, encouraging recurring purchases. A good Customer Experience is not only influenced by UX, advertising campaigns and price policies. Companies have to take into account many other aspects involving multiple sectors and skills.
